According to industry experts, influencer marketing is not only here to stay, but also has an incredible reach when it comes to business marketing. It’s then unsurprising that more and more businesses are opting to take advantage of influencer marketing.

When a significant amount of people buy a product based on someone’s recommendation on social media, then he or she is an influencer. These days, many people who use platforms such as Instagram want to become influencers and receive the many incentives available to them.

However, not everyone has what it takes to become an influencer, but this isn’t due to the number of followers they have. There is no magic number, but it is commonly believed that an influencer should have around 15K to 30K followers to have the appropriate reach, and when companies vet their influences, this is the first thing they will check.

But follower numbers are just one part of being an influencer. The frequency and quality of engagement with the target audience will be taken into account, and some firms will prefer an influencer with a mere 3,000 followers due to the quality of their engagement.

Even though there is no certain number that you need to cross to be an influencer according to many experts, yet influencers are categorised based on the number of followers. Let’s take a look at why nano and micro-influencers could be best for you.

Nano-influencers

Typically Nanos have around 1,000 to 5,000 followers, and often includes members of their family and personal friends. But they can have an incredible engagement, and have the time to communicate with their followers on a one-to-one basis, developing great bonds and trust.

Micro-Influencers

Micros have between 1,000 and 100,000 followers and often specialise in specific niche subjects such as fitness, beauty, and childcare, for example. They will be adept at creating good quality content and have polished marketing skills.

Influencer marketing is a booming industry today, and most businesses are aware of its reach. About 90 per cent of all influencer campaigns promote on Instagram as part of their campaign. Even though the number of followers is the first criteria of hiring influencers, the quality of engagement does matter, which is where Nanos and micros can shine!

If you’re looking for nano influencer marketing companies, talk to us today!