In the world of influence marketing, numbers and metrics are not the only factors that determine a successful campaign.

Indeed, given how important authenticity is to the success of a brand, finding a person who is the right fit for your brand is far more important than straightforward numbers.

After all, even if you get an influencer with a huge number of followers such as Charli D’Amelio, having access to her 100m followers will mean very little if none of them are interested in your product sector.

Conversely, finding a nano-influencer in your current niche who has a much lower follower count but a greater connection to those followers is far more likely to convert their followers into customers for the right product.

Here are some top tips for finding the right fit.

Explore Speaker Lists

Many, if not most industries have conferences, summits and meetups where the biggest and brightest names will network and collaborate, and can thus be an ideal way to find enthusiastic influencers in your field producing the content you want to develop.

Search For Organic Influencers In Your Industry

Many tools exist to help find influencers, broker deals and set up campaigns, but a good place to start before this is to do a little investigation into the market, which can be as simple as hashtag searching on social media or doing a google search for popular experts in the field.

From there you can find people already in your target field and from there it is a matter of exploring their content to see if they are a good fit for your product.

Look For Secret Influencers In Your Customer Base

Depending on the size and nature of your industry, there is a good chance that some of your best and most impactful influencers may already be in your audience.

Check your social media and customer databases for people with strong social media followings and reach out to them, even if they do not appear to be traditional influencers.

The best marketers for your products are people who already use, love and support them, and using their built-in follower base can help substantially increase your brand’s engagement with the people most likely to buy from you.