Our Work / Hello Fresh

Sector

FOOD / RETAIL

Services Used

INSIGHT | NANO-INFLUENCERS

Platforms

INSTAGRAM | TIKTOK

1
Influencers
1 K
audience
1 K
Views
0 K
Engagements
0 K
Web Visits
1 K
POLL VOTES
1 %
VIEW RATE
1 p
COST PER VIEW
1 %
ENGAGEMENT RATE
0 p
COST PER ENG.
0 %
CLICK THROUGH RATE
1 p
COST PER CLICK

Campaign Aims

The aim of activity was to generate an increase in awareness, social engagements and subscriptions for HelloFresh.

We ran activity across the following channels:

- Instagram & TikTok Nano Influencers

Phase 1.1

Instagram Influencer Activity

The first post involved the nano-influencers asking their audience which meal their uni-house would want the most, choosing from a selection of meals that you can get with a Hello Fresh subscription.

Phase 1.2

Instagram Influencer Activity

The 2nd Instagram Stories post involved the nano-influencers posting a screenshot from the Hello Fresh website, showing the discount on a Box, and the free shipping included. It was important to get across that each meal was only £2.25!

Phase 2

TikTok Activity

The TikTok activity involved nano-influencers posting a video that outlined the new deal offering 50% off your first box.

@dnieccio

1.2K views
116 likes
8 comments

@alyssatortuga

3.5K views
135 likes
3 comments

@fishaam

536 views
52 likes
4 comments

@molliegoodchildx

500 views
29 likes
2 comments

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