The aim of activity was to generate an increase in awareness, social engagements and subscriptions for HelloFresh.
We ran activity across the following channels:
- Instagram & TikTok Nano Influencers
Phase 1.1
Instagram Influencer Activity
The first post involved the nano-influencers asking their audience which meal their uni-house would want the most, choosing from a selection of meals that you can get with a Hello Fresh subscription.
Phase 1.2
Instagram Influencer Activity
The 2nd Instagram Stories post involved the nano-influencers posting a screenshot from the Hello Fresh website, showing the discount on a Box, and the free shipping included. It was important to get across that each meal was only £2.25!
Phase 2
TikTok Activity
The TikTok activity involved nano-influencers posting a video that outlined the new deal offering 50% off your first box.