Our Work / Hello Fresh
Sector
FOOD / RETAIL
Services Used
INSIGHT | NANO-INFLUENCERS
Platforms
INSTAGRAM | TIKTOK
1
Influencers
1
K
audience
1
K
Views
0
K
Engagements
0
K
Web Visits
1
K
POLL VOTES
1
%
VIEW RATE
1
p
COST PER VIEW
1
%
ENGAGEMENT RATE
0
p
COST PER ENG.
0
%
CLICK THROUGH RATE
1
p
COST PER CLICK
Campaign Aims
The aim of activity was to generate an increase in awareness, social engagements and subscriptions for HelloFresh.
We ran activity across the following channels:
- Instagram & TikTok Nano Influencers
Phase 1.1
Instagram Influencer Activity
The first post involved the nano-influencers asking their audience which meal their uni-house would want the most, choosing from a selection of meals that you can get with a Hello Fresh subscription.
Phase 1.2
Instagram Influencer Activity
The 2nd Instagram Stories post involved the nano-influencers posting a screenshot from the Hello Fresh website, showing the discount on a Box, and the free shipping included. It was important to get across that each meal was only £2.25!
Phase 2
TikTok Activity
The TikTok activity involved nano-influencers posting a video that outlined the new deal offering 50% off your first box.
@dnieccio
1.2K views
116 likes
8 comments
@alyssatortuga
3.5K views
135 likes
3 comments
@fishaam
536 views
52 likes
4 comments
@molliegoodchildx
500 views
29 likes
2 comments
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