Our Work / Iceland

Sector

FOOD / RETAIL

Services Used

INSIGHT | NANO-INFLUENCERS | SMS | PAID MEDIA

Platforms

INSTAGRAM | TIKTOK

1
Influencers
1 M
audience
1 K
Views
0 K
Engagements
0 K
Web Visits
1 K
POLL VOTES
1 %
VIEW RATE
1 p
COST PER VIEW
1 %
ENGAGEMENT RATE
0 p
COST PER ENG.
0 %
CLICK THROUGH RATE
1 p
COST PER CLICK

Campaign Aims

The aim of activity was to generate an increase in awareness, social engagements and app downloads for the Iceland brands Bonus Points App.

This case study covers our first month working with Iceland.

We ran activity across the following channels:

- Instagram & TikTok Influencers
- TikTok & Instagram Paid Media
- SMS Activity

Phase 1.1

Instagram Influencer Activity

The first post involved asking their audience to guess how much Iceland's student discount is.

6%, 8% or 10%.

Phase 1.2

Instagram Influencer Activity

The 2nd post involved the student influencers posting a creative that outlined the new 20% OFF student discount code.

Phase 2

TikTok Activity

The 2nd post involved the student influencers posting a creative that outlined the new 20% OFF student discount code.

@vinniemurphy1

505K views
53K likes
341 comments

@tanya_vardin

14K views
6.8K likes
29 comments

@3kelsie

21K views
2.3K likes
13 comments

@anishaa.xo

101K views
25K likes
32 comments

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