Our Work / Iceland
Sector
FOOD / RETAIL
Services Used
INSIGHT | NANO-INFLUENCERS | SMS | PAID MEDIA
Platforms
INSTAGRAM | TIKTOK
1
Influencers
1
M
audience
1
K
Views
0
K
Engagements
0
K
Web Visits
1
K
POLL VOTES
1
%
VIEW RATE
1
p
COST PER VIEW
1
%
ENGAGEMENT RATE
0
p
COST PER ENG.
0
%
CLICK THROUGH RATE
1
p
COST PER CLICK
Campaign Aims
The aim of activity was to generate an increase in awareness, social engagements and app downloads for the Iceland brands Bonus Points App.
This case study covers our first month working with Iceland.
We ran activity across the following channels:
- Instagram & TikTok Influencers
- TikTok & Instagram Paid Media
- SMS Activity
Phase 1.1
Instagram Influencer Activity
The first post involved asking their audience to guess how much Iceland's student discount is.
6%, 8% or 10%.
Phase 1.2
Instagram Influencer Activity
The 2nd post involved the student influencers posting a creative that outlined the new 20% OFF student discount code.
Phase 2
TikTok Activity
The 2nd post involved the student influencers posting a creative that outlined the new 20% OFF student discount code.
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