More and more brands see influencer marketing as the most cost effective means of generating increased word of mouth for their brand, but it seems this kind of PR strategy has evolved over the last year, giving rise to the burgeoning nano-influencer trend.
Nano-influencers are standard social media users who have between 500 to 5,000 followers – a highly engaged fanbase who trust the content the content that is being posted.
Nano-influencer posts are not polished with lots of different filters. They are intended to come across as far more natural and real, which in most cases gives the advert a more genuine feel.
For brands, there are all sorts of benefits to collaborating with nano-influencers but one of the biggest is the increased engagement levels on posts. As you can appreciate, due to the fact that their audience is on the smaller side, it is predominately built up of family and friends. This allows nano-influencers to form closer relationships and stronger connections with their followers.
The engagement levels speak for themselves. With nano-influencers typically having an engagement rate around 10%, whilst celebrities and larger influencers with high following receiving an engagement rate closer to 2%.
Interest in micro and nano-influencer marketing is booming, so now’s the perfect time to start looking into it. If you’d like to find out any more about this kind of marketing and how you could benefit, get in touch with us here at UniTaskr. We have a network of thousands of student nano-influencers who are all poised and ready to make serious noise about your brand.