If you’re feeling as though you could be doing more to build your brand across social media channels, now is probably the time to explore how you could use influencer marketing to help with this.

Influencer marketing has grown in popularity in recent years, with Real Leader recently revealing that the influencer marketing sector is forecast to hit $15 billion by 2022 (up from $8 billion in 2019).

That’s all well and good, but how can you use this type of marketing for your brand? According to the news provider, you need to look beyond the traditional definition of influencer marketing that typically revolves around celebrities.

Nano influencers can be far more valuable to smaller businesses and those companies that have localised products or services. Nano influencer marketing works because those who are considered nano influencers typically have a very loyal and engaged following.

The publication added that small businesses can also see benefits to their brand because these influencers produce content that is “very authentic” and they “often command a specific geographic area”.

Mat Micheli, who works in influencer marketing in the US, told the news site that businesses also need to see influencer marketing for what it is, and not treat it as “shallow product placement”.

He stressed that this perception “not only devalues the massive amount of effort and work influencers do in creating their content, but also misses the power and impact that these influencers have”.

It seems that a growing number of brands are catching onto the benefits of influencer marketing, with a recent report from Influencer Marketing Hub and CreatorIQ revealed that nine in ten brands love using influencers as part of their marketing mix.