The Covid-19 pandemic has changed daily life for millions of people around the world and that means that brands, and subsequently influencers, need to change the kind of content they produce and alter their messaging accordingly.
Influencers are highly creative and innovative, which means that many have been able to make changes quickly to produce content that people want to see during these challenging times.
An article for Talking Influence recently noted that many influencers are taking this time to experiment with new formats for their content. The key question to ask is how you can entertain people during this period, and explore creating content that ticks this box first and foremost.
It’s also important for influencers and brands alike to keep one eye on the data to make sure they’re engaging on the platforms and with the subjects that their audience cares about.
One area that’s developed in recent weeks is influencer partnerships with government and public sector organisations to help spread essential and useful public health messages for instance.
An article for Forbes recently stressed that brands could learn a lot from influencers during this time. Writing for the publication, Maddie Raedts, co-founder and CCO at IMA, said: “I believe that now more than ever, in this time of social distancing, social moments and human-to-human connections are important for brands.”
One way in which influencers typically excel is in bringing people together and creating communities, she added, which is something that more and more of us are looking for right now.
If you’re interested in finding out how influencer marketing could help your brand, get in touch with us today.