Influencer marketing is still going strong, with social media influencers who have developed a trusted relationship with their followers doing particularly well as we all navigate the world following the Covid-19 pandemic.

An article for Associations Now recently highlighted the continued growth of influencer marketing during the pandemic and explained how brands can make the most of this type of marketing activity.

The first piece of advice is to think about the range of content an influencer can provide. It might be easy to think that they’re only useful for selling products, but this couldn’t be further from the truth. They can also be very effective at educating an audience.

This means that influencers with large groups of followers could increasingly be enlisted by public health organisations, for instance, to spread important messages quickly and effectively.

Nano influencers were also named as a good choice for brands that are looking to boost engagement on social channels. In fact, the publication pointed out that these smaller influencers are often a better choice than big names.

The main reason being that they are usually more niche, with a following within a specific community, which means if they are followed by your audience you are likely to get better engagement and have more impact by using a nano influencer than a big celebrity name.

As we recently pointed out, people are using social media more than ever before and that means that influencers have a significant opportunity to help spread your brand message among your target audience.