We are all bombarded by advertisements all day long, on TV and the internet. Overwhelmed consumers are experiencing ‘banner blindness’ as they mentally tune out these ads, and further, with more people using virtual private networks (VPNs), often blocking the ads from appearing to begin with.
This has led to more and more companies moving away from paid targeted advertising and moving towards paying influencers to market their brands. But it’s important to find the right influencer to meet the needs of your brand. We have some tips to help.
Consider Your Brand
Before you seek out and approach influencers, you need to consider your brand. Some industries have influencers that are easier to find than others. Influencers largely work with fashion, beauty, health and wellness, food, beverage, and consumer technology.
Find the Right Influencers
Finding the right influencer for your brand can often be the hardest part of the job, and once you have found that person, they are then an ambassador and an extension of your brand.
It’s essential to do your due diligence and investigate an influencers posts to see if they are a good fit for your brand’s vision and mission statement. You can well afford to work with an influencer who doesn’t have a large following, but you can afford a social media faux pas.
Allow Creative Freedom
The reason you have chosen an influencer is likely their resonance with their audience, so let them continue in the manner which got your attention in the first place. Imposing rules and strict guidelines will lose engagement with their audience.
Track Your Metrics
Google Analytics and other automated software show you exactly where your traffic is coming from. If your influencer isn’t producing results, you’ll know quick enough to make necessary adjustments to your campaigns.
Influencer marketing campaigns can be a great tool for driving brand awareness, but only if you’re willing to put forth the effort. If you need help with influence marketing, get in touch!