Influencer marketing enables companies to reach their target audience in more direct, organic, and valuable ways than traditional marketing methods such as print and television ads.
1. Understand Your Niche and Target Audience
Before you begin reaching out to influencers, you must have a good understanding of your company’s niche and the customers you want to attract to your brand and products. An influencer with a smaller following but one targeted to your niche is better than an influencer with a huge following, but with a less targeted approach.
2. Understand Your Goals
You should have a strong understanding of what you want to achieve through your influence marketing campaign. Is it to increase brand awareness, promote a new product or service, generate leads, or increase sales? Knowing your aims will help you find the right influencer for the job at hand.
3. Find Influencers Who Share Your Audience
Focus on influencers who have a similar audience to your own. For example, if you want to appeal to 18-21-year-old men, then find an influencer that is popular with 18-21-year-old men. They might not have worked with a company in your industry before, but will provide value to your brand thanks to their influence with your target audience.
4. Email When Reaching Out to Influencers
An easy mistake to make is to direct message an influencer you hope to work with. They may get hundreds of DMs each day, and your message will be lost. Always email them in the first instance.
5. Be Prepared to Offer Something
The influencer marketing industry can be highly competitive. You may need to ensure you are offering them enough to entice them into working with you. The best practice is to have a deal structure drawn up before you reach out to any influencers.
If you need help with influence marketing for your brand, talk to us today.