There’s no denying that the world has changed a lot in recent months, which means you might be exploring how your marketing strategy can keep up.

If you’re looking at where you can make changes in this area, make sure that influencer marketing is on your radar. An article for What They Think recently explained why it’s so important that you don’t forget about influencers because they can have a significant positive effect on your brand.

While traditional influencer marketing involves using celebrities or people who have a considerable online following, this is far from the only way to go.

The news provider pointed to nano influencers as a great place to start if you’re new to this kind of marketing. These people won’t be household names, but they will usually be an expert in a particular area or a supporter of a specific cause.

It cited figures from the Influencer Marketing Benchmark Report 2020, which found that nano influencers with fewer than 1,000 followers have seven times the engagement rate of people classed as mega influencers with more than 100,000 followers.

As we pointed out earlier this year, it’s important to understand the breadth of content that nano influencers can produce. It’s not all about selling a product, it can also be about sharing information that’s useful to your core audience.

This means that this can be a useful way to build brand awareness, as well as giving your potential customers information that they’ll find useful in their day-to-day lives.