This year has been a unique and very strong year for influencer marketing. As many retailers pivot online, and more people are on social media than ever, the online retail space has become more competitive than ever.
As a result, influencer marketing has become a major part of many online marketing campaigns; as popular and well-regarded social media users in a particular field, they can be an incredible voice of authority that talks to your audience on the same level.
Thankfully, getting started working with an influencer is simple and highly effective if you choose the right partnership.
Choose Your Social Media Platform
The first step to a strong influencer campaign is the right platform or platforms for your brand.
The best choices are social media channels you are already using effectively, as you are more aware of what you would like to see, have an established audience and already suits your brand and audience.
Find And Reach Out To Influencers
Finding influencers is a matter of either reaching out yourself and checking relevant keywords or using an marketing platform that can find influencers ready and willing to work with you.
The key metric to consider with influencers is size. Different sized influencers will generate different results, but keep in mind the success of an influencer is based on their authenticity, and so carefully selected nanoinfluencers will be as effective as choosing a larger influencer who does not fit.
Influencers who act as opinion leaders in the particular group you want to market to are ideal, and engagement is key to ensuring people do not only see your brand but follow call to actions.
Once you find a suitable influencer, reach out to them through their business inquiry details if available, or via direct message if not, and talk to them about ideas for highlighting your product.