If you thought that influencer marketing was all about glossy celebrities with huge followings on social media, you will be surprised to learn that this is not the model many businesses prefer nowadays. In fact, ‘ordinary’ people with modest social media followings are often more sought after by marketers.

The reason for this? Well, so called ‘nano influencers’ (those with social media followings of 10,000 or fewer) often have more loyal and engaged audiences than big-name peers, Forbes magazine explains. Followers interact more frequently with posts by someone they perceive as genuine and trustworthy, and this is often the case with low-key accounts.

If you think that this could apply to you, and you are interested in making some extra money from your social media accounts, there are a few points to bear in mind. Above all else, the key is to create consistently engaging and relatable content. This will be easier if you choose a niche which you are already passionate and knowledgeable about.

A niche area could be in anything from cookery, sports and fitness, to make-up or fashion. Whatever you have a natural flair for, and enjoy sharing tips, tricks, and the latest trends about your interests with your followers. You can promote more than one interest, as long as they are complementary, such as hair and nail products, for example.

Create an attention-grabbing bio for your account so people can instantly see what you’re about, and have some detail to remember you by. Post visually appealing photos, but don’t forget that it is the captions that will create the real emotional pull for your audience. Keep them authentic, and avoid bland cliches.

If you have trouble posting consistently, consider creating an advanced schedule to keep track of things. Remember to include hashtags in your posts, which aren’t going to be lost in the competition. There are analytics tools to help you check the performance of hashtags if you really want to get serious.

Finally, tag in relevant brands who you would like to represent in your posts, and prepare a pitch to reach out to them.

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