There are so many reasons why an influencer marketing campaign can fail, and often it is because your expectations were too high to start with. There is a misconception that influencer marketing is a magic trick that will work in any situation and get instant results.
While the rise of the social media influencer has taken marketing by storm, expecting instant results from a single post is akin to running a single TV advertisement on one channel for one time only, and expecting a rush on your product or services. It might work, but the chances are slim.
If your influencer campaign didn’t work here are some reasons why, so you can rethink your next campaign.
You’re not sure what you’re trying to achieve
Do you know what you are aiming for? Is it brand recognition, or wanting influencers to share product information and aligning with them for a positive endorsement? Or using them to drive traffic to your website? There are endless potential end results, but you should focus on just one at a time.
Your assets aren’t ready
Your influencer campaign is up and running and driving traffic to your website, but is it ready to greet visitors? Do you have a landline page set up, and is the site optimised for both desktop and mobile devices? Can your potential customers make transactions easily enough? What about your team, are they ready to start taking customer enquiries?
Ensure all your assets are in place to coordinate with your influencer marketing campaign.
You don’t have the right influencer
You should always vet your influencer by checking their engagement rate, and the age and location of their followers. Do your influencer’s interests and content align with your brand and desired target audience?
If you need a nano influencer marketing platform, then come and talk to us today.