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How Technology Is Changing Influencer Marketing

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The world of social media has transformed how marketing is conducted, and influencer marketing has become a widely accepted tool for SMEs and top-flight companies alike and proving successful in terms of growth and sales.

Today, just about everyone has a smartphone and internet, which allows them to produce content for social media sites such as Instagram, Facebook, Twitter, and the most recent of these popular platforms, Tik Tok, to which brands are prioritising for their influencer marketing campaigns.

Today, there are thousands of individuals producing content on social media daily. Some may gain immense popularity and followers, turning them into social media celebrities, which we now call influencers. This has all been made possible by:

 

AI integrated tools

Machine learning and AI technology mean that businesses can now access information about influencers such as their geographical location, the genuine number of followers, their reach and more. An entire influencer campaign can be automatically managed from start to finish without any manual intervention.

 

Social media upgrades

The world of social media is continuously evolving, and social media service providers are continuously innovating to enable higher reach and accessibility of the content that is posted on the platform.

 

Data analytics tools

With every individual turning into an influencer, data analytics tools help analyse loopholes in the process and enable access to instant consumer behaviours and perceptions, which is key to the growth of an influencer marketing campaign.

 

Influencer management systems

Influencer management systems can help an advertiser connect with the right influencer for their campaign. These systems contain massive amounts of information about influencers and can help advertisers get the best resources for their campaigns.

If you’re looking for a nano influencer marketing platform for your marketing campaign, then talk to us today.

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