Influencer marketing is a means to build a meaningful relationship with an influencer and develop a collaboration that can be mutually beneficial, as well as increasing brand and product awareness.

Once you’ve attracted an influencer, they will, in effect, become a spokesperson for your brand, so you should take time to educate them on your organisation’s work and ethos, the campaigns you want them to work on, and help them become more knowledgeable about the products or services you provide.

It is then essential to continue to grown that relationship. We have a look at how to work with influencers and make the most out of the relationship.

Clear communication and expectations

Make sure you have a clear idea about what you want to achieve from your collaboration and pinpoint your strategic objectives. You should have clear expectations about what you would like them to do, the campaigns they will be working on, how many posts, embargo dates, specific hashtags to use, etc.

Your influencer’s time is precious, especially if they are a micro-influencer who might also be working or studying full time. Keep time limitations in mind, and ensure what you ask for cash be easily delivered.

To start, make your first ask quite short and straightforwards, as a few simple posts won’t take up too much time, and it is a good way for both parties to test the relationship and iron out any teething problems.

Give the influencer autonomy

Your influencer will have spent significant time growing their community, meaning that their audience relates to them and their tone of voice. They need to retain integrity, so keep content direction to a minimum.

Content produced by the influencer will be much more effective as it will resonate with their audience and keep them more open to your cause.

If you’re looking for a micro-influencer marketing agency, talk to us today.