The value of influencer marketing has been pushed higher and higher over the past 18 months, and figures suggest that the availability of equipment for creating content and the number of platforms on which to post means that around 40 per cent of the global population is a content creator of some type.

Finding the right influencer and content creator is essential for boosting your marketing, but do you know what to look for in an influencer? We have a look at a few pointers to help you!

When analysing the profiles of candidate influencers, there are some vital points to consider. It might seem logical to first look at the influencer’s follower count, but this number is not the most crucial aspect to consider, and you should first focus on the engagement rate and several other metrics.

A large engagement rate indicated that the influencer’s followers are engaging with the posted content revue they are interested in the content being shared, which could lead to an increase in conversions for your business.

It might also feel logical that an influencer who is compatible with your target audience would be the perfect match, but keep in mind that it does not mean that their followers are compatible. Always check location, age, gender, and other preferences.

Hopefully, these tips will help point you in the right direction regarding influencer marketing. It can be straightforward and simple to get started, as long as you are asking the right questions and conducting thorough research, to begin with.

The use of social media marketing is only going to grow over the next decade, and influencer marketing will grow alongside it, so get your first influencer marketing campaign started sooner rather than later or risk being left behind!

If you’d like more information about influence marketing, come and talk to us today.