UniTaskr

Is The Year Of The Influencer Still Ahead Of Us?

Firms considering the potential benefits of influence marketing may find themselves thinking hard about whether this is a form of digital marketing that has peaked, or has further to go due to ever more granular specialisation.

The question has been given plenty of thought by many analysts all over the world. In India, for instance The Financial Express suggesting 2021 has been a “revolutionary year in terms of exploring the influencer marketing industry and the vast opportunities that it holds for both brands and influencers”.

It suggested the evidence for this could be seen not just in the expansion and innovation seen in the field, but the way the country’s national advertising regulators the ASCI has been passing new rules governing how influencers can work.

These observations will not just be relevant to India, however. The article noted how nano and micro-influencers were also on the rise, showing the importance of peer-to-peer marketing aimed at specific niche groups.

All this, of course, will sound familiar to anyone keeping up with the latest marketing trends. It seems that, whether in the UK, India or anywhere else in the free world, influencers are becoming increasingly focused, adaptive and agile in reaching their markets.

However, if 2021 was quite a year for influencer marketing, that is not to say it was THE year for it; after all, there is always the possibility that 2022 may be an even more significant 12 months.

Forbes has predicted that next year will see a continuation of the growth of influencers as a key aspect of marketing success, driven by the fact that the pandemic has now embedded online communication, shopping and working in people’s lives.

It said: “The recommendations consumers trust most won’t come from celebrities on infomercials. They’ll be from nano-influencer on Stories, Reels, and Shorts.”

In particular, Forbes noted that 77 per cent of marketers would rather work with nano-influencers than celebrities. Not only is this more effective, but costs less.

So it seems that big 2021 has been for nano-influencers, it could be that 2022 is greater still.

Share This Post

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

I'm posting a...

Task

Post remote tasks & in person jobs.

Internship

Find students looking to gain experience.

Part Time

Source talent for part time positions.

Full Time

Fill permanent positions

Select a Task category

Post a job

Please upgrade to post this type of job.

claim your free month trial

£195 COUPON CODE 👉

Code - FREEMONTH

Can be applied to Recruiting Starter plan. Cancel Anytime.

Is this a business or Home task?

Thanks!

We will process your payment shortly.

Money will arrive in your bank account within 24 hours

😀

Become a student influencer

Please drop a few details down...

Become a student influencer

Please drop a few details down...

Where do you want us to open next?

Enter your country & email address and you will be the first to know when we launch there.

We'll send you our intro deck which includes pricing for different size campaigns.

Let's kick this off.

Drop some details down and we will contact you shortly.

LETS GET SHOUTING

Drop down your details below and we will be in touch.

Enter your details below and we will be in touch.

small_c_popup.png

Thank you for submitted your service

We will review it and let you know the next steps

Download UniTaskr

Download UniTaskr