Nano-influencers are a great fit for small to medium businesses (SMEs), as they can provide a more affordable and authentic way to engage with new and exciting customers.
Nano-influencers are generally considered to be content creators with fewer than 10,000, and they are usually seen as more authentic, mostly because their feeds are not solely promotional posts.
Instead, they tend to post a mix of everything they enjoy and do, share the brands they love, and explain why, which is appreciated by their followers and audiences, who often see the nano-influencers they follow as friends, with opinions they trust.
Here are five reasons influencer marketing should be in your 2022 marketing strategy:
1. Nano-influencers have close relationships with their communities
Nano-influencers are typically extremely engaged on social media and love creating and sharing content, and they are known for appreciating their audiences, which they show by engaging with them in the comments section and direct messages. This authenticity helps forge strong relationships with their communities.
2. They are trustworthy
This strong relationship with their respective communities and the unvarnished authenticity adds weight to their opinions, and SMEs can immediately benefit from this pre-existing relationship, as the influencer’s word-of-mouth referrals are trusted.
3. They are relevant in today’s social, media and marketing landscape
Nano-influencers dominate social media platforms, which was once reigned over by celebrities. A nano-influencer with as few as 500 followers can have a bigger impact on follower purchasing decisions than anyone else.
If you’re looking for more information about influence marketing, come and talk to us today.