Many people see friends on social media endorsing products and receiving free gifts from companies and think they can do the same, but it is not as simple as it looks to become a nano-influencer. Here are some boxes you need to tick before brands consider you as someone to represent them online.
Have lots of followers
Firstly, you are unlikely to be taken seriously if you do not have a high number of followers. This means more than 1,000 people follow you on Instagram. Many nano-influencers have up to 10,000 followers, so the more you can get, the more attractive you will be to businesses.
Engage with your followers
There is no point having lots of people on your Instagram if you don’t interact with them. Companies want to see you chat with your followers and vice versa, whether that involves answering questions, taking polls, or getting lots of comments.
According to the Evening Standard, the average engagement on Instagram is 1.6 per cent, which is worked out by dividing the total number of likes and comments by the number of people who follow them. So, if you have 1,000 followers, you should have around 1,600 likes and comments on your Insta page.
Interest in growing
Nano-influencers tend to be good to work with as they are satisfied with gifted items, as opposed to payment, and tend to be flexible. This is because they have a vested interest in growing their own follower numbers and know that working with a brand, which will share their page, will do this. So, if you are keen to boost your online profile, it is worth making this seem obvious to encourage brands to consider you as their newest content maker.
To find out more about student influencer marketing, give us a call today.