Businesses that are considering their marketing strategy for the next few months should focus on influencer marketing, as opposed to traditional advertising, if they are aiming for customer loyalty. 

According to Talking Influence, people who find brands through influences are more likely to return as customers.

“Influencer content not only attracts more loyal customers – but also has the longevity that traditional advertising and marketing campaigns often lack,” it stated.

In fact, the website says consumers have lost trust in traditional marketing methods, and find it more reassuring to buy products they see their favourite Instagram profiles using instead. Having recommendations from people they have grown to like makes them feel more confident in their purchase.

“Consumers are no longer interested in what brands say about their products, but rather what others say,” the article added.

According to an infographic from One Productions, influencer marketing generates 11 times the return of investment compared with traditional advertising. 

What’s more, 90 per cent of customers trust peer recommendations, while only a third believe what ads say. Therefore, it is not surprising that 94 per cent of marketers find influencer marketing effective, showing that this is the future of publicity.

The infographic also reported that nearly nine out of ten consumers trust online reviews as much as they would a recommendation given to them by a friend, which demonstrates a loyalty to people’s opinions, even if they are strangers.

The real potential in influencer marketing is getting influencers that engage well with younger audiences. This way businesses have a customer-base that will remain loyal to them for years to come, futureproofing their company.  

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