How Technology Is Changing Influencer Marketing
3rd June 2021
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The world of social media has transformed how marketing is conducted, and influencer marketing has become a widely accepted tool
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3 Reasons Why An Influencer Marketing Campaign Can Fail
26th May 2021
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There are so many reasons why an influencer marketing campaign can fail, and often it is because your expectations were
Tapping Into The Power Of Emotional Marketing
18th May 2021
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Emotion is a hugely powerful driver in our lives and is the bedrock of compelling storytelling, whether that takes the
How To Get Going As A Student Nano Influencer
29th April 2021
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If you thought that influencer marketing was all about glossy celebrities with huge followings on social media, you will be
Why Nano Influencers Are Perfect For Niche Marketing
28th April 2021
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The niche influencer is fast becoming a staple of a business marketing strategy, as Business 2 Community explains in a
Fashion Brands Are Favouring Nano Influencers Over Celebrities In 2021
15th April 2021
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During the past 12 months, fashion brands have increasingly turned to nano influencers as a major marketing tool, according to
How Influencers Help Challenger Brands Get ahead
30th March 2021
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If ever evidence was needed of the power and importance of influencer marketing, the latest research on the emergence of
Which Influencer Model Is Right For You?
30th March 2021
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When looking into influence marketing, most SME businesses naturally ask the question of which influencer is the right fit for
A Guide To Working With Nano-Influencers
28th February 2021
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Micro-influencers have become the rising stars of the influencer marketing industry over the past few years, as brands realise that
Influencer Marketing Tipped To Be Winning Approach In 2021
19th February 2021
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Since 2020 was a year like no other in our lifetimes, it will come as little surprise that the routes
How Becoming An Influencer Can Help Your Business
11th February 2021
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It may have only recently entered common business parlance, but influence marketing has a long and rich history that predates
What Is Influencer Marketing? 3 Facts You Need To Know
5th February 2021
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You might have heard of influencer marketing. It has become one of the most popular marketing strategies for brands, and
UK Government Invests In Public Health Influencer Marketing
2nd February 2021
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Public health initiatives are not typically the subject of influence marketing. However, a recent Freedom of Information Act (FOIA) request
The Myths Of Influencer Marketing
18th January 2021
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Influencer marketing has grown and evolved over the past few years, and with the lockdowns, consumers are spending more time
How To Get Started With Influencer Marketing
14th December 2020
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This year has been a unique and very strong year for influencer marketing. As many retailers pivot online, and more
How To Find A Brand Ambassador
10th December 2020
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A great way of helping to spread the word about your business and get your products or services in front
Could ‘Food Porn’ Ban Affect Influencer Marketing?
27th November 2020
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Surely there’s no influencer assignment better than being hired to photograph and eat some of the most delicious, if unhealthy,
M&S Shuns TV Ads In Favour Of Influencer Marketing
16th November 2020
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If you have yet to be convinced by the returns that influence marketing can bring, you might be interested to
Instagram Launches Paid Partnership Labelling Tool
10th November 2020
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In a move that is being viewed as a sign that influencer marketing is now one step closer to being
Nano Influencers Good For Beauty Industry Engagement
15th October 2020
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If you are selling beauty products, chances are that you’re already marketing across Instagram and other social media networks, but
Why Influencer Marketing Needs To Be On Your Radar
5th October 2020
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There’s no denying that the world has changed a lot in recent months, which means you might be exploring how
5 Ways To Find Influencers For Your Products
28th September 2020
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Influencer marketing enables companies to reach their target audience in more direct, organic, and valuable ways than traditional marketing methods
The Power of Trust and Nano-Influencers
16th September 2020
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The influencer market structure is thriving in these somewhat challenging times, as people, in general, are spending a significant amount
4 Tips for More Effective Influencer Marketing
25th August 2020
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We are all bombarded by advertisements all day long, on TV and the internet. Overwhelmed consumers are experiencing ‘banner blindness’
7 Influencer Trends To Look Out For in 2020
13th August 2020
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The fact of the matter is that in this age of technology, lots of consumers are digital-savvy and are wise
Nano Influencer Marketing
A Guide To Influencers, From Nano To Mega
It can be unusual to go even a day without …Read More
How To Make The Most Of Influencer Marketing
Influencer marketing is still going strong, with social media influencers …Read More
96% ‘Engaging With Influencers More’ Than Before The Pandemic
If you’re looking to extend your brand reach right now …Read More
Why Influencer Marketing Will Remain So Relevant
The Covid-19 pandemic has helped boost influence marketing by providing …Read More
How Has Social Distancing Affected Influencer Marketing?
The pandemic and resulting lockdown have forced the shelving of …Read More
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