Here are some tips on how to achieve the highest return on the original social media site.

The idea of ‘following the science’ is something we have all got used to over the last couple of years

Given how important authenticity is to the success of a brand, finding a person who is the right fit for your brand is far more important than straightforward numbers.

Finding the right influencer and building up a positive relationship with them is crucial to long-term success.

Here are some boxes you need to tick before brands consider you as someone to represent them online.

Here are five reasons influencer marketing should be in your 2022 marketing strategy:

Firms considering the potential benefits of influence marketing may find themselves thinking hard about whether this is a form of digital marketing that has peaked, or has further to go due to ever more granular specialisation.

As 2022 is still new, predictions are still coming thick and fast over what this year will bring in the world of influencer marketing.

Global influencer marketing agency, TAKUMI, has released its annual industry trends report, which compares the views of over 3,000 brands, influencers, and consumers in the Uk and US.

Exploring the ins and outs of influence marketing and understanding what benefits it can provide a business requires you to not only look at the return on investment for a business themselves but also the vested interest of the influencer themselves.

When using methods such as student influencer marketing, it is important to consider whether the method of delivering the message is in line with the product and the potential customers it is aiming at,

When analysing the profiles of candidate influencers, there are some vital points to consider.

In an age of analytics and ways to prove a return on investment, influencers of all shapes, sizes and sectors have become critical components of marketing campaigns.

The Incorporated Society For British Advertisers has launched a code of conduct specific to influence marketing, highlighting the need for