The internet age brought with it the chance for people to build organic, loyal followings largely by being themselves, and becoming opinion leaders when it came to marketing.

Businesses that are considering their marketing strategy for the next few months should focus on influencer marketing.

Many everyday social media users are beginning to promote products and services and people with only a few hundred or a few thousand followers are joining the bandwagon. 

The concept of influence marketing is not a new concept, with mascots and brand spokespeople existing for hundreds of years.

As many as 53,500 students who did not get the grades they hoped for are now hoping to grab a place through clearing, perhaps ending up somewhere far from where they expected.

Here are some tips on how to spend your summer if you’re a student:

Influencer marketing works by using people on social media to promote and provide information about your brand in a way that is genuine and believable.

Influencer marketing is now a well-established part of the marketing and PR scene, so much so that for many brands, particularly those aiming their products and services at the young, it is hard to imagine marketing campaigns without them.

There could be a rise in the uptake of student influencers this term, as more young people might be looking for ways to make money amidst the financial crisis.

Here are some top tips for engaging with influencers in your industry space.

Here are some tips on how to achieve the highest return on the original social media site.

The idea of ‘following the science’ is something we have all got used to over the last couple of years in the pandemic, with this

Given how important authenticity is to the success of a brand, finding a person who is the right fit for your brand is far more important than straightforward numbers.

Finding the right influencer and building up a positive relationship with them is crucial to long-term success.

Here are some boxes you need to tick before brands consider you as someone to represent them online.

Here are five reasons influencer marketing should be in your 2022 marketing strategy:

Firms considering the potential benefits of influence marketing may find themselves thinking hard about whether this is a form of digital marketing that has peaked, or has further to go due to ever more granular specialisation.

As 2022 is still new, predictions are still coming thick and fast over what this year will bring in the world of influencer marketing.

Global influencer marketing agency, TAKUMI, has released its annual industry trends report, which compares the views of over 3,000 brands, influencers, and consumers in the Uk and US.

Exploring the ins and outs of influence marketing and understanding what benefits it can provide a business requires you to not only look at the return on investment for a business themselves but also the vested interest of the influencer themselves.

When using methods such as student influencer marketing, it is important to consider whether the method of delivering the message is in line with the product and the potential customers it is aiming at,