Large corporations with in-house content writers and blog departments, thats who.
Along with insomniac's and those who just love writing, probably. But if you haven't got time to write your own blogs, it shouldn't be left aside and forgotten about, as a good blog can make your business stand out and connect with your customers and future customers in an extremely engaging way.
The benefits of blogging are huge. Boosted web traffic, search engine rankings and interaction with customers.
In an age when consumers are savvier (and more cynical) than ever, this method of sales without selling is a subtle yet effective way to build your brand and give yourself an edge over competitors.
If you want to grow your business, you need to be working on it rather than in it. So hand responsibility for your blog over to a blog content writer. Then you don’t have to worry about constantly researching, writing and editing content.
A blog writer creates content that’s useful for your customers in the right tone for your brand, whilst saving you time so you can focus on other parts of the business. Answer your audience’s questions, give them what they need—something that makes their lives a little easier—and you build trust. Then they’re more likely to buy your product or service.
The best content often get's shared over the web and it could even go viral. When things go viral, it spreads to an audience of millions, generating huge brand awareness and tons of new customers, and who benefits from all that organic, FREE advertising? You do!