Some may imagine that influencer marketing is quite limited; a well-known ‘influencer’ endorses an existing brand, or one with a smaller following seeks to develop a market for a local product aimed at a narrow market, such as students of a particular institution. Neither of these would constitute building a global brand. The first would…… Continue reading How Influencer Marketing Can Build Global Brands
It can be unusual to go even a day without seeing or hearing the term influencer. Social media is full of them, your favourite brands work with them, and your Gen-Z associates are simply obsessed with them. It’s clear to see that their presence and power is undeniable. But not all influencers are created equal.…… Continue reading A Guide To Influencers, From Nano To Mega
Influencer marketing is still going strong, with social media influencers who have developed a trusted relationship with their followers doing particularly well as we all navigate the world following the Covid-19 pandemic. An article for Associations Now recently highlighted the continued growth of influencer marketing during the pandemic and explained how brands can make the…… Continue reading How To Make The Most Of Influencer Marketing
If you’re looking to extend your brand reach right now to help you recover from lockdown during the pandemic, you might want to look into the benefits of nano influencer marketing, given new research revealing that 96 per cent of consumers who follow influencers say they’re with them to the same extent or more than…… Continue reading 96% ‘Engaging With Influencers More’ Than Before The Pandemic
The Covid-19 pandemic has helped boost influence marketing by providing brands with a more human touch, when influencer marketing is used correctly of course. But as we begin to emerge from the lockdown and start to grapple with the ‘new normal’ will influencer marketing remain as relevant? The answer is yes, according to a recent…… Continue reading Why Influencer Marketing Will Remain So Relevant
The pandemic and resulting lockdown have forced the shelving of all events, travel, and professional photoshoots but the latest data has shown that the use of social media is soaring. So how has influencer marketing adapted to the constraints of the pandemic? As marketing budgets have been slashed, brands have had to rethink how they…… Continue reading How Has Social Distancing Affected Influencer Marketing?