The internet age brought with it the chance for people to build organic, loyal followings largely by being themselves, and becoming opinion leaders when it came to marketing.

Businesses that are considering their marketing strategy for the next few months should focus on influencer marketing.

Many everyday social media users are beginning to promote products and services and people with only a few hundred or a few thousand followers are joining the bandwagon. 

The concept of influence marketing is not a new concept, with mascots and brand spokespeople existing for hundreds of years.

As many as 53,500 students who did not get the grades they hoped for are now hoping to grab a place through clearing, perhaps ending up somewhere far from where they expected.

Here are some tips on how to spend your summer if you’re a student: