The profile of the influencer has risen during 2021 from a niche marketing tool, to a much more mainstream figure.
When using methods such as student influencer marketing, it is important to consider whether the method of delivering the message is in line with the product and the potential customers it is aiming at,
When it comes to using influencers, the concept itself is very well developed. Celebrity endorsements have been almost as old … More
When analysing the profiles of candidate influencers, there are some vital points to consider.
In an age of analytics and ways to prove a return on investment, influencers of all shapes, sizes and sectors have become critical components of marketing campaigns.
The Incorporated Society For British Advertisers has launched a code of conduct specific to influence marketing, highlighting the need for … More