Is The Year Of The Influencer Still Ahead Of Us?

Firms considering the potential benefits of influence marketing may find themselves thinking hard about whether this is a form of digital marketing that has peaked, or has further to go due to ever more granular specialisation.

How Social Media Influencers Make Money

Exploring the ins and outs of influence marketing and understanding what benefits it can provide a business requires you to not only look at the return on investment for a business themselves but also the vested interest of the influencer themselves.