Exploring the ins and outs of influence marketing and understanding what benefits it can provide a business requires you to not only look at the return on investment for a business themselves but also the vested interest of the influencer themselves.
The profile of the influencer has risen during 2021 from a niche marketing tool, to a much more mainstream figure.
When using methods such as student influencer marketing, it is important to consider whether the method of delivering the message is in line with the product and the potential customers it is aiming at,
mark this year, you might be keen to work with influencers to boost footfall.
When it comes to using influencers, the concept itself is very well developed. Celebrity endorsements have been almost as old … More
When analysing the profiles of candidate influencers, there are some vital points to consider.