You might be asking why bother with market research? There are a wide variety of reasons to do market research. From knowing if your product has a market, to knowing where and how to market that product, to knowing if your business is doing well, to knowing if your website has the information your visitors need…there are many reasons to do market research.
It’s also important for all types of businesses, big and small. For example, market research should be used by startups finding out about their branding and pricing. It should also be used by product managers who want to know what features current and potential customers are looking for – and how soon! At the other end of the scale, market research can be especially pertinent to executive managers who use results to feed strategic decisions.
Every department in every organisation and has questions. Market research can help you find the answers.
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