The Incorporated Society of British Advertisers (ISBA) has just launched a new code of conduct for influence marketing, with the … More
Tag: influence marketing
Top Future Trends In Influencer Marketing
Even as other forms of marketing have struggled to adapt over the past 18 months, influence marketing has remained an … More
Tapping Into The Power Of Emotional Marketing
Emotion is a hugely powerful driver in our lives and is the bedrock of compelling storytelling, whether that takes the … More
Which Influencer Model Is Right For You?
When looking into influence marketing, most SME businesses naturally ask the question of which influencer is the right fit for … More
How Becoming An Influencer Can Help Your Business
It may have only recently entered common business parlance, but influence marketing has a long and rich history that predates … More
UK Government Invests In Public Health Influencer Marketing
Public health initiatives are not typically the subject of influence marketing. However, a recent Freedom of Information Act (FOIA) request … More