When looking into influence marketing, most SME businesses naturally ask the question of which influencer is the right fit for … More

It may have only recently entered common business parlance, but influence marketing has a long and rich history that predates … More

Public health initiatives are not typically the subject of influence marketing. However, a recent Freedom of Information Act (FOIA) request … More

If you have yet to be convinced by the returns that influence marketing can bring, you might be interested to … More

If you are selling beauty products, chances are that you’re already marketing across Instagram and other social media networks, but … More

We are all bombarded by advertisements all day long, on TV and the internet. Overwhelmed consumers are experiencing ‘banner blindness’ … More