The Incorporated Society of British Advertisers (ISBA) has just launched a new code of conduct for influence marketing, with the aim being to raise standards, deliver transparency for consumers and smooth relationships between industry players. While not a set of rules and regulations, the code is intended to serve as a guide to best practice…… Continue reading New ISBA Code Of Conduct Launched For Influence Marketing

Even as other forms of marketing have struggled to adapt over the past 18 months, influence marketing has remained an effective way to garner the attention of younger, more media-savvy audiences. With influencers often defined by being able to adapt to changing marketing conditions and the last two years highlighting just how difficult predicting future…… Continue reading Top Future Trends In Influencer Marketing

Emotion is a hugely powerful driver in our lives and is the bedrock of compelling storytelling, whether that takes the form of a great novel, a hilarious anecdote or a strong marketing campaign. According to a study in Current Biology, all of the complex emotional states we have can be reduced down to four basic emotions…… Continue reading Tapping Into The Power Of Emotional Marketing

When looking into influence marketing, most SME businesses naturally ask the question of which influencer is the right fit for their brand, marketing style and ethos. However, it is also important not only to focus on the particular influencer, their size, audience and effect on your business, but also the method in which you work…… Continue reading Which Influencer Model Is Right For You?

It may have only recently entered common business parlance, but influence marketing has a long and rich history that predates social media and is based on a simple core principle that people will take buying advice from people they respect and trust. To that end, many business owners have stepped out from behind official social…… Continue reading How Becoming An Influencer Can Help Your Business

Public health initiatives are not typically the subject of influence marketing. However, a recent Freedom of Information Act (FOIA) request highlighted that the UK government paid influencers to post about their Test and Trace service. A FOIA request by FullFact revealed that £63,000 in total was spent on paying 42 social media influencers to create social media…… Continue reading UK Government Invests In Public Health Influencer Marketing