The Incorporated Society of British Advertisers (ISBA) has just launched a new code of conduct for influence marketing, with the … More

Even as other forms of marketing have struggled to adapt over the past 18 months, influence marketing has remained an … More

Emotion is a hugely powerful driver in our lives and is the bedrock of compelling storytelling, whether that takes the … More

When looking into influence marketing, most SME businesses naturally ask the question of which influencer is the right fit for … More

It may have only recently entered common business parlance, but influence marketing has a long and rich history that predates … More

Public health initiatives are not typically the subject of influence marketing. However, a recent Freedom of Information Act (FOIA) request … More