If you have yet to be convinced by the returns that influence marketing can bring, you might be interested to learn that some big brands are shunning more traditional forms of advertising in favour of using social media influencers to help promote their products. Campaign Live recently reported that Marks & Spencer has cut its…… Continue reading M&S Shuns TV Ads In Favour Of Influencer Marketing
If you are selling beauty products, chances are that you’re already marketing across Instagram and other social media networks, but are you leveraging all the potential of social selling? As an article for Beauty Packaging recently revealed, nano influencers could prove to be the element missing from your marketing mix. The news provider cited research…… Continue reading Nano Influencers Good For Beauty Industry Engagement
We are all bombarded by advertisements all day long, on TV and the internet. Overwhelmed consumers are experiencing ‘banner blindness’ as they mentally tune out these ads, and further, with more people using virtual private networks (VPNs), often blocking the ads from appearing to begin with. This has led to more and more companies moving…… Continue reading 4 Tips for More Effective Influencer Marketing
The Covid-19 pandemic has helped boost influence marketing by providing brands with a more human touch, when influencer marketing is used correctly of course. But as we begin to emerge from the lockdown and start to grapple with the ‘new normal’ will influencer marketing remain as relevant? The answer is yes, according to a recent…… Continue reading Why Influencer Marketing Will Remain So Relevant
Sometimes it feels as though we’re oversaturated when it comes to social media platforms and it can be hard to decide where first to channel your efforts as a business. You don’t want to stretch yourself too thin, but by the same token you don’t want to miss out on bringing in business. The first…… Continue reading What Is TikTok & How Could You Benefit?
More than nine out of ten brands and industry professionals have come out to praise the use of influencers as part of their marketing strategy, showing just how important this growing area of the sector is becoming. In fact, having influencers promote your business is so effective that it is thought the influence marketing industry…… Continue reading 91% Of Brands Love Using Influencers In Marketing