TikTok has undoubtedly been the social media success story over the past couple of years, but it is still regarded as a platform for the younger generation, and that has made some marketers wary. To try and combat this, a range of new developments have been introduced to its marketing business, Marketing Dive reports. Some…… Continue reading TikTok Pushes Its Influencer-Friendly Credentials
If ever evidence was needed of the power and importance of influencer marketing, the latest research on the emergence of challenger brands as genuine threats to established firms has provided it. A study by HypeAuditor has concluded that major brands like Adidas have been losing out to emerging forces like Gymshark and MyProtein, despite having…… Continue reading How Influencers Help Challenger Brands Get ahead
Influencer marketing is still going strong, with social media influencers who have developed a trusted relationship with their followers doing particularly well as we all navigate the world following the Covid-19 pandemic. An article for Associations Now recently highlighted the continued growth of influencer marketing during the pandemic and explained how brands can make the…… Continue reading How To Make The Most Of Influencer Marketing
Social media platforms, and more importantly using these social platforms effectively to reach out to consumers, is going to be essential for any retailers that want to survive in the future. That’s according to Susannah Schofield, director general of the Direct Selling Association, who wrote for Essential Retail that “the future of retail is social”.…… Continue reading Social Platforms ‘Key’ For Retailers
The Covid-19 pandemic has changed daily life for millions of people around the world and that means that brands, and subsequently influencers, need to change the kind of content they produce and alter their messaging accordingly. Influencers are highly creative and innovative, which means that many have been able to make changes quickly to produce…… Continue reading How Are Influencers Adapting To Covid-19?
Politicians, medical professionals and any other key workers are obviously the most essential players in controlling the coronavirus pandemic, but others are also trying to do their bit to limit the spread of the fatal illness – including social media influencers. More specifically, many businesses have decided to use their social media accounts for good…… Continue reading Social Media Influencers To Help Stop Spread Of Coronavirus