Influencer marketing is a means to build a meaningful relationship with an influencer and develop a collaboration that can be mutually beneficial, as well as increasing brand and product awareness. Once you’ve attracted an influencer, they will, in effect, become a spokesperson for your brand, so you should take time to educate them on your…… Continue reading How To Work With Influencers

Influencer marketing can be considered as an extension of your digital advertising, and there are influencer marketing platforms that can help implement the service for you. To ensure you get your influencer marketing campaign right, an agency can help you to build relationships with influencers, find new customers, develop and execute campaigns, and help provide…… Continue reading How An Influencer Marketing Agency Can Boost Your Business

Influencer marketing has burgeoned over the past couple of years, and there’s no sign of this trend reversing. In fact, it’s a fast moving sector and it has been perfectly placed to reach audiences who were largely stuck at home for the past 16 months. So what developments can we expect over the next 12…… Continue reading Key Influencer Marketing Trends To Look Out For

Influencer marketing has grown and evolved over the past few years, and with the lockdowns, consumers are spending more time on social media than ever, leading to expectations that influencer marketing to be even bigger in 2021. While there are many tips and tricks to learn about influencer marketing, there are many myths and misconceptions…… Continue reading The Myths Of Influencer Marketing

Surely there’s no influencer assignment better than being hired to photograph and eat some of the most delicious, if unhealthy, food available? Nothing can grab those Instagram likes faster than a photo of a juicy burger, gooey cookies, or multicoloured delicious desserts. However, proposals to ban the internet marketing of foods classed as high in…… Continue reading Could ‘Food Porn’ Ban Affect Influencer Marketing?