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How Technology Is Changing Influencer Marketing

The world of social media has transformed how marketing is conducted, and influencer marketing has become a widely accepted tool for SMEs and top-flight companies alike and proving successful in terms of growth and sales. Today, just about everyone has a smartphone and internet, which allows them to produce content for social media sites such…… Continue reading How Technology Is Changing Influencer Marketing

3 Reasons Why An Influencer Marketing Campaign Can Fail

There are so many reasons why an influencer marketing campaign can fail, and often it is because your expectations were too high to start with. There is a misconception that influencer marketing is a magic trick that will work in any situation and get instant results. While the rise of the social media influencer has…… Continue reading 3 Reasons Why An Influencer Marketing Campaign Can Fail

Why Nano Influencers Are Perfect For Niche Marketing

The niche influencer is fast becoming a staple of a business marketing strategy, as Business 2 Community explains in a recent article. More and more marketers are realising the advantages of working with an influencer, who can provide a whole ready-made audience, saving months and even years of work building a core following from scratch.…… Continue reading Why Nano Influencers Are Perfect For Niche Marketing

A Guide To Influencers, From Nano To Mega

It can be unusual to go even a day without seeing or hearing the term influencer. Social media is full of them, your favourite brands work with them, and your Gen-Z associates are simply obsessed with them. It’s clear to see that their presence and power is undeniable. But not all influencers are created equal.…… Continue reading A Guide To Influencers, From Nano To Mega

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