Micro-influencers have become the rising stars of the influencer marketing industry over the past few years, as brands realise that prioritising engagement over follower count will allow them to get better returns on marketing campaign investments. While engaging with micro-influencers will continue to be a great option for your marketing, it is also a good…… Continue reading A Guide To Working With Nano-Influencers

In a move that is being viewed as a sign that influencer marketing is now one step closer to being professionalised, Instagram has just launched its first paid partnership labelling tool, available to all users around the world, which appears below any given user’s name to indicate an advertiser relationship. According to Digiday, before users…… Continue reading Instagram Launches Paid Partnership Labelling Tool

The influencer market structure is thriving in these somewhat challenging times, as people, in general, are spending a significant amount of time online. More people are engaging with influencers than ever before, with engagement with sponsored posts doubling during lockdown, according to research undertaken by Shareable. When engaging with influencer marketing it is important to know…… Continue reading The Power of Trust and Nano-Influencers

The fact of the matter is that in this age of technology, lots of consumers are digital-savvy and are wise to mega marketing techniques, which makes it even harder to meet the desire for true authenticity. And that’s what consumers want—authentic and transparent content from brands, something that has only been amplified as people live…… Continue reading 7 Influencer Trends To Look Out For in 2020