The mere concept of influencers is sneered at by some, but the reality is that this kind of marketing still has its place. But like any other form, it simply needs to adjust to changing times. British Vogue has suggested that this is now happening through a number of Generation Z influencers who are taking…… Continue reading Purpose And Meaning Hailed As Focus Of Gen-Z Influencers

If you thought that influencer marketing was all about glossy celebrities with huge followings on social media, you will be surprised to learn that this is not the model many businesses prefer nowadays. In fact, ‘ordinary’ people with modest social media followings are often more sought after by marketers. The reason for this? Well, so…… Continue reading How To Get Going As A Student Nano Influencer

During the past 12 months, fashion brands have increasingly turned to nano influencers as a major marketing tool, according to an article in Fashion United. Nano influencers typically have smaller audiences of between 1,000 to 10,000 followers, but they have built them up through engaging content, and are therefore more likely to have a trusted…… Continue reading Fashion Brands Are Favouring Nano Influencers Over Celebrities In 2021