When it comes to using influencers, the concept itself is very well developed. Celebrity endorsements have been almost as old…
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What To Look For In An Influencer
When analysing the profiles of candidate influencers, there are some vital points to consider.
Three Ways Influencer Marketing Helps Boost Campaigns
In an age of analytics and ways to prove a return on investment, influencers of all shapes, sizes and sectors have become critical components of marketing campaigns.
Code Of Conduct For Influencer Marketing Launched
The Incorporated Society For British Advertisers has launched a code of conduct specific to influence marketing, highlighting the need for…
TikTok Pushes Its Influencer-Friendly Credentials
TikTok has undoubtedly been the social media success story over the past couple of years, but it is still regarded…
How To Work With Influencers
Influencer marketing is a means to build a meaningful relationship with an influencer and develop a collaboration that can be…
